Phase 03 of 06

Build

Create the MVP with maximum speed and minimum complexity.

Plan, design, develop, test, and document the smallest product that delivers the core value.

Phase outcome

A focused, usable MVP ready for real customers—not a miniature enterprise platform.

Learning path

Complete this phase in order

Each step builds evidence or capability for the next. Click any step to see the curated links for it.

Put it into practice

Define the 20% of your product that delivers 80% of the customer value.

Choose a maintainable architecture for your stage, team, and growth assumptions.